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StockIceMan's Weekly Stock Pick
Week of August 11th, 2003



Stock: Modem Media, Inc.
   
Ticker Symbol: MMPT - Nasdaq - Advertising
   
Buy: 3.50 to 3.75
   
Sell: 6.00 +
   
Info: Modem Media, Inc. is an interactive marketing strategy and services firm. The Company provides marketing and business strategy, marketing programs, creative design and technology development to address the business objectives, challenges and opportunities of each of its client companies. The Company tailors its solutions across integrated service offerings, including Marketing Insights, Strategy and Planning, wherein it helps clients discover and mine untapped opportunities to create revenue, reduce costs and capture the full value potential of their customers. This work begins and ends with the clients' customers by understanding their needs and preferences, assessing their value to the client's business, prioritizing customer segments and defining pragmatic strategies to realize value potential. The planning teams guide clients on topics as wide-ranging as digital branding, technology architecture and planning and media partnership strategy.
   
Financial Info: For the 3 months ended 06/30/2003, revenues were $15.4 million while net income was $1.66 million.
   
Key Ratios: Current Ratio: 2.78; Total Debt/Equity: 0.00, P/E: N/A, Price/Book: 1.03, Price/Sales: 1.57
   
Share Info: There are 25.9 million shares outstanding with 13.6 million shares in the trading float. 40 institutions own approximately 34% of the shares outstanding. There have been 34 insiders selling a total of 211,000 shares in the last six months.

As of 7/8/2003, there were 121,000 shares short.

Net Institutional Buying: 80,000 shares: prior to latest quarter.
   
Articles: Modem Media Reports Strong Profits for the Second Quarter 2003

 
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The Financial Ad Trader

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